The Hindu·3 min read·medium
90-year-old Co-optex gets a Gen Z makeover
S
Sangeetha Kandavel
✦AI Summary
The 90-year-old Tamil Nadu handloom cooperative Co-optex is undergoing a rebranding to attract Gen Z consumers. The initiative includes expanding into men's fashion, introducing new retail concepts like 'Vetri Thari', and increasing its digital presence on quick-commerce platforms.
From a legacy handloom brand to a Gen Z wardrobe contender, Co-optex, a household name for generations in Tamil Nadu, is giving itself a makeover.
businessculture
✦
Get the full story
Sign up for Headlinne to unlock AI insights, political bias analysis, and your personalized news feed.
Create free accountAlready have an account? Sign in