The Hindu·3 min read·medium
90-year-old Co-optex gets a Gen Z makeover with launch of ‘Vetri Thari’
S
Sangeetha Kandavel
✦AI Summary
The 90-year-old cooperative brand Co-optex is rebranding to attract Gen Z consumers through a new retail concept called 'Vetri Thari'. The initiative includes expanding into men's fashion and increasing its digital presence on e-commerce platforms.
From a legacy handloom brand to a Gen Z wardrobe contender, Co-optex, a household name for generations in Tamil Nadu, is giving itself a makeover.
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