Campaign Brief Asia·3 min read·medium
AAT, Suthisak Studio launch pro bono campaign for Siriraj Hospital cancer foundation
✦AI Summary
The Advertising Association of Thailand and Suthisak Studio have launched a pro bono campaign to support the Siriraj Hospital cancer foundation. The campaign highlights the financial struggles of underprivileged cancer patients and their families.
Titled “Some People Can’t Afford to Get Seriously Ill,” the campaign shines a light on underprivileged cancer patients who, while battling the disease, also carry the burden of being their family’s primary breadwinner. For many, a cancer diagnosis threatens not only their health, but also their family’s financial security and future.
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