The Hindu·3 min read·medium

ADA acquires Algonomy, strengthening its intelligent growth platform for a fully agentic experience

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ADA acquires Algonomy, strengthening its intelligent growth platform for a fully agentic experience
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ADA has acquired Algonomy to integrate AI-driven decisioning technology into its intelligent growth platform. The merger aims to provide a fully agentic experience for retail brands by automating personalized customer interactions.

SINGAPORE and BENGALURU, India , July 30, 2026 /PRNewswire/ -- ADA, The Data and AI Experience Company, today announced it has completed acquisition of Algonomy, a leader in agentic decisioning for retail. The deal strengthens ADA's intelligent growth platform with AI decisioning technology, closing the gap from data and insight to a fully agentic experience, and extending ADA's reach to 34 combined markets across APAC, the US, MENA, and Europe.

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ADA acquires Algonomy, strengthening its intelligent growth platform for a fully agentic experience — Headlinne — headlinne