Quartz·1 min read·medium
Adidas stock is falling 18% after World Cup marketing costs squeezed profit
✦AI Summary
Adidas shares dropped 18% following a report that high marketing costs associated with the World Cup impacted their profit margins. Despite this, the company raised its revenue outlook for 2026.
The German sportswear company raised its 2026 revenue outlook but kept its operating profit forecast unchanged at €2.3 billion
businesseconomysports
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