AI and the rise of the universal entertainment app
Major entertainment platforms like Netflix, Spotify, and YouTube are evolving into 'universal' apps that bundle diverse content formats like gaming, podcasts, and live events. This shift is driven by market maturity and the use of AI to manage varied content, aiming to capture more of a user's total leisure time.
All the big entertainment apps are starting to look the same, and that’s not an accident. For a decade, platforms fought over who would dominate a single format: music, video, podcasts, audiobooks. Now, powered by AI, they’re fighting over something bigger — becoming the app you default to whenever you have time to kill, no matter what form the content takes.
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