Wired·5 min read·medium
AI Influencers Are Heading Into Uncharted Territory
M
Megan Carnegie
✦AI Summary
The virtual influencer market is experiencing rapid growth as creators use generative AI to build profitable, brand-safe digital personalities. However, new EU regulations and platform policies regarding AI disclosure and content moderation threaten to disrupt this emerging business model.
Then, three years ago, her life was upended when her son was born without a heartbeat at 33 weeks. Doctors managed to resuscitate him, but the months in intensive care brought scare after scare, with no certainty that he would survive.
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