AI labels to be compulsory on authentic-looking content under EU rules
The European Union has introduced new regulations requiring clear labels and digital watermarks on AI-generated content that appears authentic. These rules aim to combat misinformation and protect democratic processes by ensuring users can distinguish between human-made and synthetic media.
Screengrab of an AI-generated image of the French president, Emanuel Macron, dancing in a 1980s nightclub. Illustration: web Screengrab of an AI-generated image of the French president, Emanuel Macron, dancing in a 1980s nightclub. Illustration: web AI (artificial intelligence) AI labels to be compulsory on authentic-looking content under EU rules Companies must ensure people know when they are interacting with artificially generated images, audio and text designed to look real
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