The Hollywood Reporter·4 min read·medium

Amazon Adds Video Games Into Prime Video in Expansion Push

A
Alex Weprin
Amazon Adds Video Games Into Prime Video in Expansion Push
AI Summary

Amazon is integrating its Luna cloud gaming service directly into the Prime Video interface to increase user discovery. The company aims to target casual gamers rather than competing directly with dedicated console platforms like PlayStation or Xbox.

Amazon is making a move to embed its Amazon Luna cloud gaming service within its Prime Video platform, enabling much easier discovery for the video game offering.

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