Adgully.com·2 min read·easy
Amazon India brings quirky independence day deals to every kind of shopper with Schbang
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Adgully Bureau
✦AI Summary
Amazon India has launched a new advertising campaign featuring various 'shopper personas' to promote its upcoming Great Freedom Sale. The campaign, created by Schbang, aims to resonate with diverse consumer behaviors through humor and relatable scenarios.
Amazon India has released a new ad film to build anticipation for the upcoming Great Freedom Sale, spotlighting the many different ways Indian consumers shop during a big sale. Rather than a straightforward sale announcement, the films are built around a simple, relatable truth: no two shoppers approach a sale the same way.
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