WWD·2 min read·easy
American Eagle to Launch Lamine Yamal Capsule for Back-to-school
J
Jean E. Palmieri
✦AI Summary
American Eagle is launching a limited-edition capsule collection featuring soccer star Lamine Yamal to capitalize on his recent international success. The partnership includes a rebranding of the company's logo and specific product lines tied to the athlete's age and uniform number.
Hollywood couldn't have scripted it any better.
businesssportsculture
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