BBC News·3 min read·medium
Andy Burnham's plan to collaborate with social media creators
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✦AI Summary
UK Prime Minister Andy Burnham is shifting his government's communication strategy to prioritize social media influencers over traditional media. The approach aims to reach younger, hard-to-reach voters through authentic, less-produced content.
Image source, Megan Cassidy Image caption, Young Labour supporters whose TikToks took them to Downing Street
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