TechCrunch·3 min read·medium
Anthropic’s newest ad is creeping people out
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Lucas Ropek
✦AI Summary
Anthropic's latest advertisement, titled 'There’s hope in hard questions,' has drawn criticism for its dark, doomer-ist tone and unsettling imagery. Industry peers and critics have questioned the company's marketing strategy, suggesting it feels disconnected from typical corporate messaging.
Anthropic is known for its creative marketing, but the AI company may have been a little bit too creative when it conjured up its most recent advertisement.
technologyculture
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