The Straits Times·3 min read·medium
Anti-drug campaign spotlights casual remarks that downplay drug abuse
F
Fatimah Mujibah
✦AI Summary
Singapore's Central Narcotics Bureau has launched an interactive anti-drug campaign targeting youths aged 15 to 25. The initiative uses augmented reality and public installations to challenge casual, permissive remarks that normalize drug abuse.
By scanning a QR code, the public can unlock an augmented reality feature that lets them virtually burst speech bubbles carrying permissive statements commonly used to downplay drug abuse.
healtheducationsocial justice
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