Bloomberg·2 min read·medium
Apple to Launch ‘Upgrade’ Device Leasing Program With Klarna to Spur Sales - Bloomberg.com
M
Mark Gurman
✦AI Summary
Apple is partnering with Klarna to launch a new device leasing program called Apple Upgrade. This initiative represents a significant shift in the company's retail strategy to increase hardware sales.
Apple Inc. is preparing to introduce Apple Upgrade, a leasing program that will mark one of the biggest-ever changes to how the company sells devices. The new service, planned to launch July 28, wil…
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