Apple TV vs. Fire TV vs. Google TV vs. Roku: Every Major Smart TV Platform Compared

PCMag Australia Best Picks / Reviews / News / How-To / Security Business Software Deals Best Picks / Computer & Electronics Best Laptops Best Monitors Best Wireless Routers Best Ultrawide Monitors Best Printers Best Keyboards Best Robot Vacuums Best Outdoor Home Security Cameras Best Smart Locks Best TVs Best Noise-Cancelling Headphones Best Gaming Headsets Software Best VPN Services Best Antivirus Protection Best Malware Removal and Protection Software Best Password Managers Best Web Hosting Services Best Mac Antivirus Protection Best Security Suites Best Streaming Services Australia Best Free Password Managers Business Best CRM Software Best Email Marketing Software Best Marketing Automation Software Best Dedicated Web Hosting Services Best Business Cloud Storage and File Sharing Providers Best Password Managers for Businesses Best Business Laptops Best Computer Monitors for Business Best Printers for Business Reviews / News / How-To / Security Business Software Deals Looking for a bargain? Shop the biggest tech deals in Australia here! PCMag Australia Explainers Home Entertainment TVs Apple TV vs. Fire TV vs. Google TV vs. Roku: Every Major Smart TV Platform Compared Updated Aug 09, 2026 Most TVs are smart, but what does that mean? I examine the smart TV software platforms in use today to help you determine which one offers the content and features you want. & Will Greenwald Principal Writer, Consumer Electronics Our team tests, rates, and reviews more than 1,500 products each year to help you make better buying decisions and get more from technology.