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Yahoo Finance Australia·3 min read·medium

Apple Users Face Major iPhone 18 Shock

M
Moz Farooque ACCA
Apple Users Face Major iPhone 18 Shock
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Apple faces a potential margin squeeze as the bill of materials for the upcoming iPhone 18 Pro is expected to rise by 38% due to surging memory costs. Analysts suggest Apple may need to choose between raising consumer prices or sacrificing hardware margins to maintain market share.

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Apple Users Face Major iPhone 18 Shock Moz Farooque ACCA Mon 10 August 2026 at 3:28 pm GMT-4 2 min read AAPL -1.53% This article first appeared on GuruFocus .

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