Are smartphones becoming smarter with on-device AI? | Explained

The smartphone industry is shifting from cloud-based AI to on-device processing, utilizing dedicated Neural Processing Units (NPUs) to run machine learning models locally. This transition enables faster response times, improved privacy, and offline functionality for generative AI features.
The transition of Artificial Intelligence (AI) from the cloud to the local device , often called on-device AI, is arguably the most significant shift in the smartphone industry since the inception of the app ecosystem. For over a decade, consumer AI has been synonymous with the cloud: when you asked a question to an assistant, your data travelled across the globe to a massive data centre, was processed, and then sent back to your device. Now, users are witnessing a seismic shift. Intelligence is moving from remote servers to the silicon residing in their handheld devices.
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