TechCrunch·3 min read·medium
As rivals chase acquisitions, Peacock bets on bundles through a new deal with YouTube
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Lauren Forristal
✦AI Summary
NBCUniversal has entered a multi-year partnership to integrate Peacock's premium streaming service into YouTube Premium by 2027. This move reflects a broader industry shift toward distribution partnerships rather than the mergers and acquisitions favored by other media conglomerates.
While much of the streaming industry is focused on mergers and acquisitions, NBCUniversal is expanding its reach through partnerships, with its latest move bringing Peacock directly to YouTube.
businessentertainmenttechnology
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