IFT.org·3 min read·medium
Ashwagandha Gains Traction as Interest in Adaptogens Grows
✦AI Summary
Consumer interest in the adaptogen ashwagandha is surging, driven by its perceived benefits for stress relief and sleep. The market is projected to reach $16.3 billion by 2030, with food and beverage companies increasingly incorporating standardized extracts into functional products.
Growing consumer interest in adaptogens is driving demand for ashwagandha, a botanical ingredient associated with stress relief, sleep support, and functional food and beverage innovation.
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