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BBC·3 min read·medium

Aston Villa warned over sportswashing after signing Visit Rwanda sponsorship

N
Nick Mashiter
Aston Villa warned over sportswashing after signing Visit Rwanda sponsorship
AI Summary

Aston Villa has faced criticism from human rights groups over a new sponsorship deal with Visit Rwanda. Critics argue the partnership constitutes 'sportswashing,' intended to distract from Rwanda's alleged human rights abuses and involvement in regional conflicts.

Image source, Aston Villa Image caption, Villa have signed a multi-year agreement with Visit Rwanda

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