Space·3 min read·medium
Astronauts just launched on a Soyuz rocket with an energy-drink ad, continuing a Russian tradition
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Elizabeth Howell
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A Russian Soyuz rocket recently launched with advertisements for an energy drink, continuing a trend of commercializing space missions. The rocket also featured charitable messaging, highlighting the dual nature of Russian space marketing.
Launches & Spacecraft Astronauts just launched on a Soyuz rocket with an energy-drink ad on it, continuing a Russian tradition News By Elizabeth Howell Published 17 July 2026 Russia and the Soviet Union have done space ads in the past - and the practice may be accelerating.
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