CNBC·2 min read·easy
Baby products company Frida is expanding into kids’ personal care
L
Laya Neelakandan
✦AI Summary
Baby products company Frida is expanding into the personal care market for children aged 6 to 11. The company aims to fill a gap in retail shelf space between baby and teen products, leveraging its existing brand loyalty.
Baby products company Frida is expanding into a line of personal care products for kids ages 6 to 11 that will be sold in Walmart and on Amazon , the company told CNBC exclusively.
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