NZ Herald·3 min read·medium

based toy brand Mytamariki faces backlash over fake Kiwi branding and alleged AI use

T
Tom Rose
based toy brand Mytamariki faces backlash over fake Kiwi branding and alleged AI use
AI Summary

The toy brand Mytamariki is facing backlash for using deceptive marketing that implies it is a New Zealand-owned company. Investigations reveal the brand is likely a dropshipping scheme using AI-generated imagery and low-quality products.

Parents are raising concerns over a toy brand presenting itself as New Zealand-owned and operated, using Māori language and imagery while shipping its products from overseas.

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