BBC News·3 min read·medium
Big Macs v Supermac's: Irish burger chain loses trademark appeal against McDonald's
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✦AI Summary
The EU Intellectual Property Office has ruled that the Irish fast-food chain Supermac's cannot register its name as a trademark in the EU due to potential confusion with McDonald's 'Big Mac' trademark. The ruling does not affect Supermac's operations within Ireland.
Image source, Getty Images Image caption, McDonald's says the Big Mac trademark has been in place in the EU since 1998
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