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NDTV·2 min read·medium

Bill Gates Heir's Shopping App Took Credit For Sales It Didn't Drive

AI Summary

A shopping app associated with Bill Gates' heir has been accused of fraudulent activity by claiming credit for sales it did not generate. Investigations by multiple firms revealed the app used fake clicks to hijack referral codes.

Phia registered fake clicks on retailers' websites, allowing it to replace another referrer's unique code with its own, according to separate testing by Edelman, Capital One Shopping and Bloomberg.

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