Binance bets on becoming a crypto 'super app' as stablecoins reshape growth

Binance is pivoting its business strategy to become a financial 'super app' that integrates payments and diverse financial services alongside cryptocurrency trading. The exchange aims to leverage the growing utility of stablecoins to capture a larger market share beyond traditional crypto speculation.
Binance believes its next phase of growth will come from payments and financial services rather than cryptocurrency trading alone, as stablecoins reshape how people use digital assets, according to Shunyet Jan, the exchange’s head of spot trading and derivatives business.
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