TechCrunch·3 min read·medium
Bluesky’s active user base is shrinking as its focus expands beyond the app
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Sarah Perez
✦AI Summary
Decentralized social network Bluesky is experiencing a significant decline in mobile app usage, with monthly active users dropping by over 50% since late 2024. Despite the decline in app engagement, the company is shifting its strategic focus toward the growth of its underlying AT Protocol.
Decentralized social network Bluesky was one of the bigger beneficiaries of the exodus from Elon Musk’s X in November 2024, following the U.S. elections. But now, nearly two years later, the social network and would-be X competitor is struggling to hold onto its momentum.
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