BMTC plans higher non-fare revenue with QR code-based ads on bus seatbacks
The Bengaluru Metropolitan Transport Corporation (BMTC) is expanding its non-fare revenue streams by introducing QR code-based advertisements on bus seatbacks and selling advertising space on the rear panels of 1,000 electric buses. These initiatives aim to improve the corporation's financial sustainability following the implementation of the state's free travel scheme for women.
After wrapping its buses with advertisements and planning to print advertisements on bus tickets to boost non-fare revenue, the Bengaluru Metropolitan Transport Corporation (BMTC) has now taken another step towards monetising its assets by planning to display QR code-based advertisements on the back of passenger seats across its bus fleet.
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