Ars Technica·3 min read·medium
Boomers, not Gen Z, are the generation cutting back most on alcohol
✦AI Summary
New research from IWSR indicates that Baby Boomers are reducing their alcohol consumption more than Gen Z. The findings challenge the popular narrative that younger generations are the primary drivers of the global decline in alcohol sales.
none for me, thanks Boomers, not Gen Z, are the generation cutting back most on alcohol New research overturns assumption that abstinent younger drinkers are behind weak demand.
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