Pinkvilla·3 min read·medium

Box Office: Awarapan 2 fights it out for showcasing against Batwara 1947 - Strong advances & distribution help the cause

M
Mohit Dixit
Box Office: Awarapan 2 fights it out for showcasing against Batwara 1947 - Strong advances & distribution help the cause
AI Summary

The film 'Awarapan 2' is facing distribution challenges despite strong advance ticket sales compared to its competitor 'Batwara 1947'. Industry insiders are questioning the fairness of screen allocation, as the distributor of the rival film also owns the major multiplex chain involved.

UPDATE: It is now being learned that the showcasing is improving for Awarapan 2, likely to get close to what it ideally should be. PEN Marudhar has put up a good fight and has also managed to get some single screens on board, which yesterday seemed like were going the Batwara 1947 way. The staggering difference in advance has made this possible, but this shouldn't be happening in the first place because Awarapan 2 was a movie that was in a clear lead in buzz pre-release. There are some practices in the industry that are off and will probably have more to say some other day. PVR Inox is still giving equal showcasing of 50:50 to both films. However, sources close to PEN Marudhar are confident of getting even 60:40 screens by the time of release, courtesy of strong advance sales.

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