Bridging the affordability gap in term life insurance

This article examines how digital infrastructure and AI-driven underwriting are making term life insurance more affordable and accessible in India. It highlights how data-led models reduce friction and allow for more personalized risk assessment.
India is home to several households where a single income often supports an entire family or even generations. Life insurance is one of the most important financial tools for protecting household income, with term insurance remaining its simplest and most affordable form. Yet, despite widespread awareness about its importance, India continues to remain significantly under-protected. Millions of households still either do not have adequate term cover or postpone purchasing it altogether.
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