Britons give classic round tomato the red card as coloured and vine varieties score
British consumers are increasingly moving away from traditional red tomatoes in favor of colorful and vine-ripened varieties. Market data shows that non-red tomato sales are growing significantly, with premium cherry-on-the-vine varieties challenging the dominance of standard round tomatoes.
‘Now we’ve got new varieties that not only look great but taste fantastic,’ said one leading grower. ‘Now we’ve got new varieties that not only look great but taste fantastic,’ said one leading grower. Tomatoes Britons give classic round tomato the red card as coloured and vine varieties score Premium cherry-on-the-vine are poised to take top spot in Britain’s £1bn-a-year tomato market
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