The Hindu·2 min read·easy
Bumble eases women-first messaging rule as dating apps seek engagement boost
R
Reuters
✦AI Summary
Bumble is removing its signature 'women-first' messaging rule, allowing any user to initiate a conversation after a match. This change is part of a broader effort to boost user engagement and combat declining growth and user fatigue on the platform.
Bumble on Tuesday said it would now allow either person in a match to send the first message, dropping the women-first messaging rule that has been a defining feature of the dating app since its launch in 2014.
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