TechCrunch·3 min read·medium
Bumble teases a swipe-free future as it doubles down on IRL meetups
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Sarah Perez
✦AI Summary
Bumble is shifting its strategy away from traditional swiping toward real-world social events to attract Gen Z users. The company is promoting its new 'Plans' app, which facilitates group meetups to foster organic connections.
Tinder isn’t the only major dating app turning away from the swipe and toward real-world events to attract Gen Z users who’ve grown tired of traditional online dating. On Wednesday, Bumble touted the early success of its newest app, Plans, designed to connect people “IRL” in low-pressure group settings, and spoke of what comes next for Bumble’s flagship app after the “swipe” is dead.
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