BBC News·3 min read·easy
Celebrity influencers paid up to £1m to advertise deodorant on Instagram
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✦AI Summary
Brands are increasingly shifting marketing budgets toward influencer partnerships, with some companies paying seven-figure fees for celebrity endorsements on Instagram. Agencies argue that influencers provide a level of trust and engagement that traditional media currently lacks.
Figure caption, How much do influencers get paid to endorse products?
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