Sports Illustrated·3 min read·medium
Coast: What It Is, How it Works, Where to Watch
E
Ewan Ross-Murray
✦AI Summary
The Premier League is launching a 'Coast-to-Coast' initiative across the United States to capitalize on the soccer interest generated by the 2026 FIFA World Cup. The project includes watch parties in 15 U.S. cities during the opening weekend of the 2026–27 season.
Soccer fever spread across North America this summer as the United States, Canada and Mexico co-hosted the 2026 FIFA World Cup.
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