Medical Xpress·3 min read·medium
Coca-Cola 'sportswashing' during World Cup amplified by social media
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International Congress on Obesity
✦AI Summary
Researchers are highlighting how Coca-Cola's sponsorship of the 2025 FIFA Club World Cup constitutes 'sportswashing' by associating unhealthy products with athletic excellence. The study notes that digital marketing campaigns on social media are increasingly difficult to regulate compared to traditional media.
edited by Sadie Harley , reviewed by Andrew Zinin
healthbusinessenvironment
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