BBC·3 min read·medium
Cracker Barrel chief executive steps down a year after rebrand chaos
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✦AI Summary
Cracker Barrel CEO Julie Masino is stepping down following a year of backlash regarding the restaurant chain's rebranding efforts. The company plans to replace her with former Bloomin' Brands boss David Deno after customers criticized the modern updates as a loss of the brand's Southern charm.
Image source, Getty Images By Francisco Velasquez Business reporter , Reporting from New York Published 27 July 2026 Cracker Barrel's chief executive is quitting a year after the company faced a widespread backlash over its controversial rebrand .
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