marketech apac·2 min read·medium
CTV Scale debuts in Malaysia to simplify Connected TV advertising
J
Julian Bartolome
✦AI Summary
CTV Scale has launched in Malaysia in partnership with MeVe Tech to provide a unified platform for Connected TV advertising. The initiative aims to solve issues related to fragmented inventory and measurement in the growing streaming market.
Kuala Lumpur, Malaysia — Connected TV advertising platform CTV Scale has officially launched in Malaysia, partnering with MeVe Tech to help brands navigate the growing but increasingly fragmented streaming and smart TV ecosystem.
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