CNA·3 min read·medium
Customers 'trapped' in rooms until they agreed to buy: Beauty chain to provide S$1 million in refunds after probe
R
Rachel Lim
✦AI Summary
Singapore's DNA Brands beauty chain has agreed to pay S$1 million in refunds following an investigation into high-pressure sales tactics. The company allegedly trapped customers in treatment rooms to force unwanted purchases.
About 53 complaints involving over S$980,000 in disputed transactions were lodged against DNA Brands between August 2024 and October 2025.
businesssocial justice
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