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TechCrunch·3 min read·medium

David Beckham’s health drink startup IM8 takes $1B from General Catalyst’s unusual CVF fund

J
Julie Bort
David Beckham’s health drink startup IM8 takes $1B from General Catalyst’s unusual CVF fund
AI Summary

David Beckham's health startup IM8 has secured $1 billion in non-dilutive funding from General Catalyst's Customer Value Fund. The deal uses a revenue-sharing model rather than traditional equity, allowing the company to scale without ownership dilution.

David Beckham’s startup IM8 has taken on $1 billion in funding from General Catalyst’s Customer Value Fund (CVF), the company announced on Tuesday.

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