Quartz·1 min read·easy
Disney is exploring a free, ad-supported streaming service and has sold out Super Bowl ads
✦AI Summary
Disney is considering launching a free, ad-supported streaming tier to attract price-sensitive viewers. The company aims to use this offering as a funnel to convert new users into paid Disney+ subscribers.
CEO Josh D'Amaro said a free offering could expand Disney's reach to price-sensitive consumers and funnel subscribers to Disney+
businessentertainment
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