TechCrunch·3 min read·medium
Disney+ looks to TikTok creators to bring fan content to its short-form video feed
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Lauren Forristal
✦AI Summary
Disney is integrating TikTok fan content into its Disney+ app through a new pilot program that features videos about its major franchises. This initiative aims to boost the variety of content on its 'Verts' feed and deepen engagement with the creator economy.
Disney is partnering with TikTok to bring Disney-focused fan content directly into the Disney+ app. The companies are starting with a pilot program in the U.S. in the coming months, and plan to expand to additional markets later on.
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