The Verge·2 min read·medium
Disney Plus tries a new AI-powered search
J
Jay Peters
✦AI Summary
Disney Plus is testing an AI-powered search feature that allows users to find content using natural language queries. This move aligns with a broader industry trend among streaming services to improve personalization through generative AI.
Disney is testing a new AI-powered tool for Disney Plus that uses a natural language search, a voice query, or a suggested prompt to create a customized row of show and movie recommendations.
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