The Hindu·3 min read·medium

Display boards offering arbitrary discount on drugs to face action in Kerala

A
A S Jayanth
Display boards offering arbitrary discount on drugs to face action in Kerala
AI Summary

The Kerala State Drugs Control department is cracking down on pharmacies that display misleading or vague discount boards for medications. While selling below the maximum retail price is legal, the state aims to prevent deceptive advertising practices following a High Court ruling.

The Kerala State Drugs Control department has begun acting against medical shops displaying boards that offer arbitrary discounts on drugs.

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