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The Game Business·3 min read·medium

EA: Console game makers should consider in

C
Christopher Dring
EA: Console game makers should consider in
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EA is pushing for the integration of in-game advertising in console and PC games to diversify revenue streams. Industry experts suggest this shift is necessary to combat rising development costs without increasing game prices.

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Playback speed × Share post Share post at current time Share from 0:00 0:00 / Generate transcript A transcript unlocks clips, previews, and editing. 6 EA: Console game makers should consider in-game ads during development EA’s ad boss Alexander Dao joins us on today’s Show Christopher Dring Jul 16, 2026 6 Share Transcript Listen now on Apple , Spotify or YouTube

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