The Hindu·3 min read·medium
Emami Agrotech enters India’s ready-to-eat snacks market with WeMe launch
S
Shrabana Chatterjee
✦AI Summary
Emami Agrotech has launched a new digital-first snacking brand called WeMe, marking its entry into the ready-to-eat market. The company plans to invest ₹750 crore to scale the brand, with initial distribution focused on quick-commerce platforms in major Indian cities.
Emami Agrotech Ltd., the food business of Emami Group of companies, has entered India’s ready-to-eat snacks market with the launch of WeMe on Thursday (August 6, 2026).
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