NDTV·1 min read·easy
End Of Hustle Culture? Gen Z's 'Effort Recession' Hits 6 In 10 Indian Firms
✦AI Summary
A new report indicates that a significant portion of Indian firms are experiencing an 'effort recession' as Gen Z employees shift away from traditional hustle culture. This trend is particularly prevalent in sectors such as information technology, professional services, and real estate.
According to the report, the trend is strongest in information technology, professional services, and construction, infrastructure and real estate.
businesscultureeconomy
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