NDTV·2 min read·easy

End-Of-Season Sale Is Here. But Big Discounts Can Cost You More Money

AI Summary

Retailers are increasingly shortening sale periods, which can lead to misleading discount claims for consumers. Shoppers are advised to be cautious as aggressive marketing may result in higher overall spending.

Many brands have shortened sale periods, making genuine "80 per cent off everything" offers less common than shoppers may expect.

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